UI - UX DESIGN & DEVELOPMENT
Creating world first augmented reality platform for Drection
About
Herr Pump is a renowned provider of industrial pump solutions, serving sectors such as manufacturing, agriculture, and water treatment. The company focuses on delivering customized, high-performance pumps designed to meet the specific needs of diverse industries.
Client
HERR PUMP
Work
- Strategy
- UI – UX Design
- Web Development
CHALLANGE
As Herr Pump continued to grow, they encountered several challenges. One of the most pressing was their online product catalog—now packed with an expanding range of items, it became increasingly difficult for customers to find what they needed quickly and efficiently.
This lack of usability began to slow down the shopping experience. Compounding the issue, their website had fallen behind modern standards. It felt outdated and didn’t perform well on mobile devices, frustrating users who relied on smartphones and tablets to browse.
Customer support was another area in need of improvement. Without automation in place, response times were slow, leading to delayed assistance and a noticeable drop in customer satisfaction.
It became clear that Herr Pump needed a more streamlined, scalable solution—one that could improve both the user experience and internal workflows to support their continued growth.
SOLUTION
As Herr Pump grew, they began encountering operational challenges. Their expanding online product catalog became increasingly difficult for customers to navigate, slowing down the shopping experience and making it harder to find the right products quickly.
At the same time, their website lagged behind modern standards—it felt outdated and was poorly optimized for mobile users, leading to frustration for those browsing on the go.
Customer support was also falling short. Without automation, response times were slow, resulting in delays and declining satisfaction levels.
Recognizing the need for change, Herr Pump sought a solution to streamline both their customer experience and internal workflows, ensuring they could continue to scale effectively.
RESULTS
The platform upgrade delivered impactful results. Website load times improved by 40%, significantly boosting user engagement.
The introduction of an advanced product search and filtering system led to a 20% increase in online inquiries, as customers could now navigate the catalog with ease.
Customer satisfaction also rose, driven by faster response times made possible through the implementation of an automated CRM system.
Overall, the upgrade empowered Herr Pump to scale its digital presence, elevating both user experience and operational performance.